SOCIAL MEDIA

LinkedIn Rolls Out New Newsletter Metrics

LinkedIn has added two new metrics for newsletter creators in the app, with “email sends” and “email open rates” now…

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LinkedIn Launches Improved CRM Integration, Expanded Attribution Data

LinkedIn has announced some updates to its ad targeting and attribution elements, in order to help marketers reach the right…

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TikTok Reinstated in US App Stores After Assurance From the Attorney General

Amid ongoing discussions about its future in the U.S., TikTok has now been reinstated for download in both the Google…

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TikTok Adds ‘Most-Loved’ Tag for Popular TikTok Shop Items

TikTok’s looking to highlight top-rated products for sale in the app with the addition of a new “Most Loved” tag…

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The AI Shift is Impacting Google’s Search Market Dominance [Infographic]

Amid the rise of ChatGPT, and conversational search more broadly, Google is losing ground as the key discovery platform on…

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Pinterest Reports Record Usage and Revenue in Q4

Pinterest has published its latest performance update, which shows that the app reached new highs in both active users and…

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LinkedIn Publishes New Guide on Evolving Marketing Measurement

Looking to establish a better process for tracking marketing performance, and demonstrating the actual value of your marketing efforts? This…

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LinkedIn Expands Top-of-Feed News Banner Test

LinkedIn is expanding its test of a news banner in the mobile app, which highlights top stories that you may…

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Meta Posts Solid Results in its Q4 and Full-Year Update

Meta has posted its latest earnings results, covering Q4 2024, and despite the ongoing and consistent predictions of the collapse…

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Meta Announces Initial Test of Ads on Threads

It may not have reached a billion users just yet, but Meta’s decided to launch ads on Threads anyway, with…

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