Is Google at risk of losing its online discovery crown to ChatGPT?
Well, not yet.
As you can see in this overview of online search traffic, put together by the team at Visual Capitalist, OpenAI’s chatbot still lags Google by a significant margin, and with Google also incorporating its own AI answers, it may still be able to fend off rising competition from ChatGPT, and maintain its place as king of the heap.
Based on data presented which was presented by NP Digital at Web Summit 2025, Google still leads the way in overall web search activity, facilitating some 13.7 billion searches per day. Instagram comes in second (6.5 billion searches per day), though interestingly, Snapchat and LinkedIn also rank high for daily search activity, higher than Facebook, Microsoft’s Bing and Pinterest.
I would have assumed that all of these would see more search activity than Snap, but NP Digital says that the data has been sourced from multiple sources. Which could also point to variances in tracking process.
Either way, the topline note is that ChatGPT still has a long way to go to become the key search engine, though it is growing fast, and as more and more people converse with AI chatbots, it’s quickly becoming a more habitual search process.
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